Looking for that secret ingredient to twitter about?
  OMG, it’s soy… and it’s easy!

TORONTO, ON (April 22, 2010) --  Appetizer? Entrée? Or dessert?  Substituting soy foods in place of traditional ingredients not only adds flavour; it enhances nutrition into the bargain.  So even if you are a self-proclaimed carnivore, you too can savour soy food as a healthy addition to your diet.  All you have to do is bring it into your kitchen.  That was the message Food Network TV star and Toronto chef-celeb Brad Long delivered as he launched “Soy for Life” today at Whole Foods Market, Yorkville by sharing techniques developed in his own kitchens.

“Soy food is a global ingredient for carrying your choice of flavours,” says Long, who serves tempura tofu with a signature ponzu dipping sauce at his Veritas Restaurant on King Street.  “Whether with spice or sauce, it’s a pleasure to taste the many personalities of soy food.”

Enhance your diet with a few of these taste sensations:
- Pour soy beverage on your morning cereal and get an isoflavone boost along with your fibre
- Punch up your salad with a few slices of grilled, extra firm tofu
- Layer low-fat soy protein on your next family-night pizza
- Add cubed tofu to chili, stir fries, curry or stew dishes
- Blend fresh local fruits such as strawberries, blueberries or peaches with your favourite soy beverage and enjoy a wellness smoothie.

Soy food is a simple way to incorporate plant-based protein into your diet adds Dr. Alison Duncan, University of Guelph dietitian.  “I serve soy foods to my family because I know from my own research that the isoflavones protect against cancer and heart disease.  Recent research shows that eating soy food on a regular basis can reduce LDL (bad cholesterol) levels as well as the risk of heart disease for people with type 2 diabetes.  What a great choice - managing disease with diet instead of medication.”

In addition to offering useful tips on cooking with soy foods, “Soy for Life” helps Canadians to understand the range of soy foods available and where to find them in the grocery store.

For nutrition information, advice on using soy foods at home, or to just blog and twitter about your own culinary creations, visit  www.soyforlife.ca.

“Soy for Life” is sponsored by SoyFoods Canada, participants in the soy farm-to-fork value chain.

For more information call:
Karen Davidson    416-252-7337 x202
Ecomente Media Counsel  416-557-6413 cell

Mary Wiley     905-650-0872 cell
Soyfoods Canada